Legoland California, USA

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HB Leisure was invited to take over a mature games operation at LEGOLAND California in the Spring of 2011. We redeveloped the offer and introduced two new buildings and a further three stand-alone games, with the business now including a variety of twelve specifically tailored games. The commercial result and the feedback from customers have reflected a resounding success.

HBL has grown the games spend per head at this Park by a staggering 5 times in 4 years!

In May 2016 LEGOLAND opened the exciting new Ninjago themed area and HBL provided a bespoke themed game unit to match the new area.

"HBL are experts at running games as evidenced by their very strong revenue performance and per caps here at LEGOLAND Carlsbad over the last 3 years. They are also professional, easy to work with and have a flair for making customers enjoy their game playing experience."

Peter Ronchetti, General Manager, LEGOLAND California

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