Thorpe Park
The Tussauds Group decided to outsource the operation of their skill based games in 1994. The management chose another operator who did not meet the expectations of Tussauds. Skill based games operations were subsequently offered to HB Leisure in 1995 and HB Leisure drove up revenue 335% in year one. Following these improvements, in 1998 HB Leisure was offered the arcades as well and HB Leisure drove up revenue by 150% in year one.
"The Merlin Entertainments Group has enjoyed working with HB Leisure over many years - we work together to develop our partnership and build on the scale and success of our games business.
In particular HB provide us with insight and expertise in the fast changing world of games so that we can work together to enhance the offering for our shared customers and deliver continual improvements to the guest experience and our commercial performance".
Andy Davies, Commercial Services Director, Merlin Entertainments Group
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