Thorpe Park, UK

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Thorpe Park, part of the Merlin Group, approached HB Leisure in 1995. HBL took over the skill games in 1995 and in year one drove up revenue by 300%, enhancing the experience for park visitors at the same time.

Since then HBL has continued its partnership with Thorpe Park for over 22 years, further developing the games and arcade business over this time. HBL's continued investment has included providing fully themed games for both the new Angry Bird Land and The Swarm areas .

"The Merlin Entertainments Group has enjoyed working with HB Leisure over many years - we work together to develop our partnership and build on the scale and success of our games business.
In particular HB provide us with insight and expertise in the fast changing world of games so that we can work together to enhance the offering for our shared customers and deliver continual improvements to the guest experience and our commercial performance".

Andy Davies, Former Commercial Services Director at Merlin Entertainments Group

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