The Tower, Blackpool, UK
Merlin Entertainments invited HB Leisure to create a family friendly arcade within the Tower Complex that would appeal to wide customer base and enhance the visitor experience. A highly themed environment was sought and delivered and the inclusion of midway games and quirky redemption machines has added to the sense of fun and difference.
“It’s all very positive. I very much like working with HB Leisure and it was a ‘no brainer’ for them to come in at the Tower after my previous experience with them at other Merlin sites in the UK. I also knew they already had a team in the town so that was a major reason for working with them again as I knew I’d get whatever support I needed.
HBL had some innovative ideas and totally understand what we are trying to do in the Tower. It is a Grade 1 listed building so it required a lot of thought to understand what we needed to put in and HBL has provided a product that matches what we were after.
The arcade area has gone down very well with our visitors and features cutting edge games that work well alongside the more traditional games. We are extremely happy with what HB Leisure has provided and I look forward to working with them for many years to come”
Iain Hawkins, Merlin Entertainments, Head of Blackpool Cluster
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