Pleasure Beach
Blackpool Pleasure Beach outsourced skill based games in 2004, as there was a perceived opportunity to improve quality and net revenue. HB Leisure was awarded the contract.Spend per head increased by over 35% and in the first year HB Leisure delivered the expected improvements to the quality and bottom line. Following this success, Pleasure Beach decided to outsource all the coin operated amusements and family entertainment centres on the site.
HB Leisure won the contract and were able to deliver an improvement in spend per head of over 20% in year one, despite a very late operational handover. Once again a significant improvement in quality and bottom line to the Pleasure Beach.
Pleasure Beach Blackpool has been working in partnership with HB Leisure for almost 10 years. Their expertise in operating arcades and games has had a significant impact on our business, in terms of both guest experience and profitability.
The HB Leisure team are highly professional and have operated to the highest standards of customer service that our visitors have come to expect and we look forward to working with them in the future.
Mike Brown, Commercial Director, Pleasure Beach
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