Legoland California

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HB Leisure was invited to take over a mature games operation at Legoland California in the spring of 2011. We redeveloped the offer and introduced two new buildings and a further three stand alone games, with the business now including a variety of eleven specifically suited games. The commercial result and the feedback from customers have reflected a resounding success.

“HBL is one of Merlin’s biggest commercial partners and have worked with us to develop and tailor our games offering to fit with our different brand propositions. Extending this relationship into the US was a logical next step for our partnership and we look forward to continued success together.”

Andy Davies, Commercial Services Director, Merlin Entertainments Group