Blackpool Pleasure Beach, UK

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The Pleasure Beach is located in Blackpool in North West England. Founded in 1896, it is a world-famous, iconic theme park and one of the longest established in the world.

Perceiving an opportunity to improve quality and net revenue, The Pleasure Beach outsourced their skill games to HB Leisure in 2004. In year one, HBL increased spend per head by over 35% whilst also delivering improvements in quality and guest enjoyment.

Following this success, The Pleasure Beach decided to outsource all the coin operated amusements and family entertainment centres on the site. HBL were awarded the contract and increased spend per head significantly in year one. Once again quality and customer satisfaction improved markedly. HBL has continued to work successfully with the Pleasure Beach for more than 10 years; over this period we have continually enhanced and adapted our games and arcade offer.

“Pleasure Beach Blackpool has been working in partnership with HB Leisure for over 10 years. Their expertise in operating arcades and games has had a significant impact on our business, in terms of both guest experience and profitability.
The HB Leisure team are highly professional and have operated to the highest standards of customer service that our visitors have come to expect and we look forward to working with them in the future.”

Mike Brown, Commercial Director, Pleasure Beach


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