HB Leisure and a professional games offer were part of this park’s development plans from its inception. The games business, tailored to the specific needs of the Lego brand, has from day one, performed in excess of expectation and the feedback on this games offer has been extremely positive not just from Lego customers but also from our industry competitors! HBL have also installed and are operating a large remote control trucks area and penny presses.
“HBL is one of Merlin’s biggest commercial partners and have worked with us to develop and tailor our games offering to fit with our different brand propositions. Extending this relationship into the US was a logical next step for our partnership and we look forward to continued success together.”
Andy Davies, Commerical Services Director, Merlin Entertainments Group