We are a rapidly expanding leisure business with three successful divisions:

Coin operated Equipment Division
First Prize Games our Midway Games Division
Festivals and Events - Full turnkey package for quality
events and festivals

We are an international business with 30 operations in

United Kingdom
Mainland Europe
The Middle East

Our head office is in the UK and we have a regional office in Dubai, UAE. We are looking to continue our expansion and are seeking new partners in America, Europe and Asia.

HB Leisure is a third generation family business, started in 1927 by Mr Harold Burt, the grandfather of the current executive chairman, Tim Batstone. Tim is currently the president of BACTA, the UK's well respected trade association for the amusement industry.

We have been involved in the rapidly changing amusement business since our inception over 75 years ago.

We have been operating Midway Games since 1988 and our international operations since 1996.

We are members of BALPPA, IAAPA, AMIGO and BACTA.

HB Leisure employ over 500 people internationally and are looking to continue our expansion, both overseas and in the UK.

Welcome to the section about our international Midway Games Division, First Prize Games.

We believe we are possibly the largest independent Midway Games operators in the world, operating
over 300 games in 20 prestigious theme parks in 2 continents. In addition we have a travelling operation which attends large international festivals.

With a successful track record of introducing Midway Games to our partners' theme parks and improving
the performance of in 'situ' Midway Games operations, we can show average increases in spend per visitor of between 200% and 400%. This enables our partners profits from Midway Games to increase, leaving all the hassle and capital investment to us.

How can we do this and make a return ourselves?

In simple terms, our partners accrue the benefits of the economies of scale of an extensive, dedicated games operation giving:

Massive purchasing power for plush.
In house games and plush design.
Hundreds of years of proven games
management expertise.
Constant innovation.
Excellent security and operations standards

Our games operation ensures that:

Your visitors are happy.
Your games profits improve.
You can concentrate on your core business.

HBL have been managing amusement centres and coin operated equipment for over 70 years and we have a reputation for quality operations and innovation.

We have our own managed sites that include the largest Family Entertainments Centre in Wales, the Palace Fun Centre, incorporating Geronimos and Little Injuns children's indoor playgrounds and Terror Tombs - walk through horror ride - see www.palacerhyl.co.uk.

We also operate coin operated equipment at major theme parks in the UK, Europe and Middle East.

This is a full turnkey operation:

HBL provide the equipment
HBL provide the labour
HBL provide the prizes and expertise

The equipment includes:

Video/Novelties
Ticket Redemption
Remote Controlled Boats/Trucks
Shooting Galleries
Cranes
Go-karts

HBL have a track record of increasing spends by between 200% - 300% of incumbent operations.

We are keen to expand this Division

A few of the prestigious UK Theme Parks
and Resort Owners who use H B Leisure:

The Blackpool Pleasure Beach Group.
The Tussauds Group.
Park Hall.
Drayton Manor Family Theme Park & Zoo.

We have extensive overseas start-up experience and now have excellent partnerships with:

Europa Park, Germany
Dubai Shopping Festival
Al Futtain Investments
Swiss Government - Expo. 02
Albwardy Investment Group of Companies.
Pepsi-Cola International.
Kuwait Commercial Markets Co.
Dubai Economic Department.
The Al-Hokair Group, KSA

“HB Leisure have given Drayton Manor a great product and have been dependable in delivering all their promises. I would not hesitate to recommend them”.

Colin Bryan
Managing Director
Drayton Manor Park

The most common form of partnership is for First Prize Games, our Midway Games Division, to manage the entire Midway Games operation and allow our partners to concentrate on their core business.

First Prize Games would normally:

Help with design of the games booths.
Supply at their cost all the games equipment.
Reinvest in new games regularly.
Be responsible for all the direct costs of the operation
including prizes, wages and consumables.

First Prize Games would normally pay our partners a rent which would be equated to a percentage of income.

"From the moment HB Leisure installed their games at Europa-Park, guest reactions were very positive. Well intergrated into our Scandanavian themed area, the games add to the atmosphere, exeeding our expectations."
Roland Mack, Managing Director - Europa Park

There are two common forms of partnership.

1. The first one is similar to the Midway Games partnership.

H B Leisure
Would provide at their cost all equipment.
Would regularly reinvest.
Would be responsible for prizes, wages, consumables,
repairs and maintenance.

H B Leisure would pay our partners a rent which would be
equated to a percentage of income

2. The second one is a management only contract where
H B Leisure would manage our partners equipment and staff,
utilising the extensive management expertise at H B Leisure’s fingertips.

HB leisure offer a full turnkey package for quality Festivals and Events. This Division is now in its fifth season and has an excellent reputation for providing quality, themed, safe fairs.

Some of the major events include

Expo.02 Switzerland
5 years at the world famous Dubai Shopping Festival
Other smaller festivals, including international dog shows
and powerboat races.

HB Leisure will arrange:

A premium selection of rides, games, coin operated equipment
and catering/ancillary equipment to suit the event
Full design and safety service.
Full management and security service.